PERSENK UTLRA

Mountain Running Competition Brand

PROBLEM

Persenk Ultra, a mountain running competition organizer since 2013, lacked an Instagram presence and had disorganized Facebook postings that failed to engage their audience. They needed a cohesive branding strategy, structured planning, and valuable content to connect with their community.

SOLUTION

We launched their Instagram account from scratch and implemented a regular posting schedule for both Instagram and Facebook, focusing on branded, high-quality content. To boost event participation, we ran targeted Facebook ads, successfully reaching our sales target. During the running marathon events, we actively captured videos, photos, and conducted participant interviews, engaging the audience throughout the three-day event. This approach strengthened their social media presence and enhanced community engagement.